Top 20 WhatsApp Business API & Shared Inbox Providers in India - 2024 Edition

Looking for the best WhatsApp API provider in India?

Tired of searching online and feeling confused by so many choices? 

Unsure about which WhatsApp solution partner truly aligns with your business's needs?

If these questions are echoing in your mind, worry no more. You're in the right place! 

We're here to help you find the answers to all these queries.

While there are a lot of WhatsApp Business API solution providers out there, not all of them offer the full range of features you might be looking for. To help you make the best choice, we’ve put together this exclusive list of the top 20 WhatsApp Business API solution providers in India based on their value proposition, price, reviews, and features. 

But, before we jump right into the topic, let's explore a few popular features of WhatsApp API that you should know already. So, let's get started.

Key Features of WhatsApp Business API

Unlimited Broadcast and Bulk WhatsApp Messaging

Amongst all the features on the board, bulk WhatsApp messaging is the most popular one. With this feature, you can shoot bulk WhatsApp messages to unlimited saved and unsaved contacts in one go. The message will be delivered to your customers' inboxes individually, offering them a personalised commerce experience. You can also add CTA buttons in the message with any link, logic or action to let the user act to your wish. 

Broadcast Analytics Report

Each broadcast campaign will show you real-time performance analytics. This feature lets you measure metrics such as delivery rate, number of people read, failed to deliver and much more.

Cloud-based Shared Team Inbox

A robust cloud-based shared team inbox enables you with a single view window of all the communication streaming through your WhatsApp business account.

Invite Members with Specific Role-based Access Control

This feature lets you create your team and define roles such as owner, team lead and executive. Each role has its own authority over the entire communication flow such as an owner can assign chats or tickets to the executives, and the team lead can also do likewise.  

WhatsApp Automation

The possibilities are endless here! You can deploy an AI-powered WhatsApp chatbot to answer customers’ queries, set auto replies with curated message templates and auto-messaging with a CTA button for a different range of queries.

Easy Native Integration

WhatsApp Business API lets you choose your favourite tool and enable integration effortlessly. Be it Shopify, WooCommerce, Pabbly or anything.

Wanna know about WhatsApp Business API in detail? Here is your 2024 Ultimate Guide to WhatsApp Business API - Click Here to Read

Top 20 WhatsApp Business API Solution Providers in India

1. DoubleTick​

Sell products 7x faster using WhatsApp Business API on mobile

While most of the WhatsApp API-powered tools are enabled to function best on the desktop, here comes DoubleTick developed for mobile. DoubleTick is a mobile-friendly WhatsApp CRM and marketing tool designed to empower your sales team to sell more in less time. The tool comes with premium WhatsApp API features such as a cloud-based shared team inbox with role-based access, bulk WhatsApp messaging, in-depth broadcast and team productivity analytics, no-code WhatsApp chatbots, order booking bots, differentiated WABA numbers, third-party apps and tools integration, and much more.

Read more about DoubleTick here - What is DoubleTick and How This Could Be Your Greatest WhatsApp Marketing and Sales Tool

Pros

Simple and Mobile-friendly: Offers a robust mobile experience where you can manage and control all your business through your smartphone.

Great UI/UX:  Simple, comprehensive, and intuitive user interface that makes it easy for the users to navigate across the feature boards.

Share Product Catalogues on WhatsApp: This comes deeply integrated with QuickSell, which enables users to extensively share the product catalogues with one or many customers in just one click. Get real-time live analytics reports, inventory status, change product prices as per the need, and much more.

Share Multiple Product Images: While most WhatsApp marketing tools don't allow you to send multiple images at once here comes DoubleTick which lets you share as many pictures as you want in a catalogue. You can share photos in a bundle with all the key details about the product such as price, specifications, description and so on.

End-to-end Data Encryption: DoubleTick never shows customer details to the sales agent making it secure from any customer data leak. Now don't worry if your Chotu gets part away from your business as your data are encrypted and secure with you leaving no chance of lead exchange to competitors or infiltration. 

End-to-end Order Booking: DoubleTick enables your customer to enquire, engage, book orders and make payments on the same platform. They needn't move to a different site, page or tool to complete the transaction.

AI-Powered Commerce Bot: Now sell your product faster with DoubleTick’s commerce bot, powered by AI. Every product image you share with your client will have a deep integrated CTA to “add to the cart”, “enquire more” or whatsoever of your choice. Not just that, your customer could add the product to the cart by simply forwarding the image to you or replying to it from the shared catalogue, making it a superfast and convenient selling. You’ll also have an open window to access and view the cart to make necessary modifications that’d enhance the personal commerce experience of the users. Receive payments, share billing invoices and much more. 

Cons

No free trial is available. However, you can subscribe to our monthly plan to experience the product. 

Apart from this, there are no cons. Let us know if you find one after using DoubleTick.

Free Trial

DoubleTick doesn't offer a Free Trial. However, one can opt for a monthly subscription to experience DoubleTick.

Pricing

Click here to check out our pricing plans or book a FREE demo with us to know more about the product and its features. 

Here is your exclusive guide to know in-depth about the benefits of WhatsApp API. Click Here to Read​

2. Sendinblue

Sendinblue is a reputable WhatsApp Business API provider that offers an all-in-one marketing platform. Their solution comes with several advantages, such as extensive automation capabilities, multichannel messaging, and advanced reporting.

Pros

• All-in-one marketing platform
• Extensive automation capabilities
• Multichannel messaging
• Advanced reporting

Cons

• Limited WhatsApp-specific features compared to other providers
  

Free Trial

No free trial is available.

Pricing

Starting at $25/month, with a free plan available.

3. Sirena

Sirena, a mobile sales solution provider, offers a robust WhatsApp Business API service in Vietnam. Their platform enables businesses to manage customer conversations, automate responses, and integrate with CRM systems seamlessly, providing an effective sales communication solution.

Pros

• ​Focus on sales communication 
• Seamless CRM integration 
• Automation capabilities

Cons

• ​May not be suitable for non-sales use cases 
• Pricing may be higher compared to some competitors
  

Free Trial

Available, contact Sirena for details.

Pricing

Custom pricing based on enterprise needs.

4. BotSpace

BotSpace is a hybrid WhatsApp chatbot solution provider that offers most of the features needed with WhatsApp Business API. A few of the premium features are message broadcasting, agent analytics & reporting, can function as a CRM, bulk import & export of contact lists, quick auto-replies, WhatsApp chat widgets, app and tools integrations, API and Webhooks and a lot more. And the best part is all of these with NO BRANDING. 

Pros

• Quick deployment of end-to-end chat solutions

• Pre-designed conversational templates

• All third-party app and CRM integration

• Can integrate WhatsApp Team inbox with CRMs on request

• Sophisticated ChatBot that understands natural language processing

Cons

• Expensive as compared to other solution providers

• Markup fees on messages sent or received

• Made for WhatsApp environment only

• No user interface for a complex bot builder (Support engineer's acknowledgement is needed for any minute changes on the bot)

Free Trial

No free trial is available.

Pricing

BotSpace offers 2 plans that are billed Monthly. Their startup plan costs, $49/month where you get all the necassary features. Their enterprise plan is a la carte and the commercial will be decided post the business conversation that includes all features in the startup plan, dedicated customer success manager, custom integrations, custom Chatbot design and implementation. 

Note: The startup plan includes 500 monthly active contacts then +$15 for every extra 500 active contacts.

5. Tyntec

Tyntec is a global WhatsApp Business API provider that offers a powerful and secure platform for businesses. Their solution comes with several benefits, such as a wide range of features, high-quality message delivery, and excellent customer support.

Pros

• A wide range of features, including automation, chatbots, and two-way messaging
• High-quality message delivery
• Excellent customer support

Cons

• Higher pricing compared to other providers

Free Trial

No free trial is available.

Pricing

Custom pricing based on business needs.

6. Yellow.ai

Now, this is one of a kind of WhatsApp automation software! With Yellow.ai you can manage end-to-end sales on WhatsApp. Customers can chat with you by browsing your catalogue, place orders, adjust quantities, make payments, track orders, cancel orders, and request returns. Businesses can also track the leads produced on WhatsApp by linking their WhatsApp chatbot with CRM, billing, and invoicing software.

Pros

• Seamless automated agent handoff

• Apps, CRM, billing, and invoicing software integration

• Sign up for a 12-month chatbot contract and get 3 months of free WhatsApp and Omnichannel bots

Cons

• Take 7 days for account approval

• Customer support is available via email or form submission only. No direct calling facility

Free Trial

Yes, a 21-day free trial plan is available.

Pricing

Pricing is not listed on the website. Have to request a quote.

7. Respond.io

Respond.io is an omnichannel platform that just does not focus entirely on WhatsApp. This platform lets you use your existing ticketing system by connecting your external help desk software to its environment. This is a good WhatsApp marketing solution for enterprises as it has features catering to large-scale audiences offering its services at a bit higher pricing level. 

Pros 

• Free Plan available with unlimited messaging to up to 100 contacts

• Friendly use Interface

Cons

• Expensive

• No option to automatically delete inactive contacts

• No facility for direct calling for queries. Connect with customer support via email only which can take up to 2-3 days to reply.

Free Trial

Yes, a Free trial is available for 3 days only. During this trial period, you can send unlimited messages to up to 50 contacts. 

You can also opt for a free plan in which you can message up to 100 unique Contacts. 

Pricing

Respond.io offers 2 plans that are charged Monthly. Their base model will cost you $29/ month, which is suited for small businesses. With this plan, you can send unlimited messages to up to 1000 unique contacts with 5 agent access. For the advanced plan, you'll have to pay $79 with 25 user access & 5000 Monthly Active Contacts. This plan is best suited for large businesses. For custom integration, you'll have to connect with their customer support.

8. Twilio

Listed on Facebook’s specialized marketing partners directory, Twilio is a feature-rich Flex app that offers a Flex Cloud platform. The platform can be customized as per your business needs. You can remove or add features as required. The flip side is also true that one needs to have a bit of technical knowledge to bring out the best of what this tool is capable of. With Twilio, you can build - an omnichannel contact centre, SMS marketing, push notifications, Web chat, call tracking, phone verification, alerts and notifications and a lot more.

Pros

• Twilio is an omnichannel platform that supports a variety of communication channels such as VoIP, phone calls, messaging, WhatsApp, and emails

• Offers a great degree of customization and extensibility

Cons

• Need technical knowledge to get on board.

• Due to proprietary constraints, Twilio encourages to use the phone number provided by Twilio themselves to access the WhatsApp Business API. Non-Twilio phone numbers can also be used but certain requirements apply.

• Lousy Customer support

• Deliverability suffers when you send bulk messages, broadcasts or emails

• Service costs can escalate dramatically as you scale your business because there is no flat rate

Free Trial

Yes, Twilio offers a Free Trial wherein no credit card is required. You can sign-up for it free and get started

Pricing

$1/user per hour or $150/user per month

9. Kaleyra

Emerging as one of the top service providers in the world of conversational commerce, Kaleyra offers all the best possible solutions with regard to communication technology. Kaleyra's WhatsApp Business APIs come with a host of features such as media sharing, interactive quick reply buttons, auto-reply, chatbots, custom interactive message templates and a lot more. 

Pros

• Scope of customization as per business demands

• Support rich media communication files such as documents, video tutorials, QR codes, electronic tickets, audio files, and the location of the closest store

• Advanced chatbots that can share real-time updates with customers

Cons

• No trial available

• Customer support is available via email or form submission only. No direct calling facility

• Chatbots are not that great compared to the other players. Could be more advanced

Free Trial

No free trial is available

Pricing

Pricing is not listed on the website. Have to request a quote

10. Infobip

Infobip offers an omnichannel communications platform where you can manage business communications for multiple platforms like WhatsApp, SMS, email, and Facebook Messenger through one master dashboard. It is one of the great WhatsApp marketing tools offering features like broadcasting, chatbot, automated notifications and much more. 

Pros

• Smooth onboarding experience

• Robust customer service

• Mobile App is available

• Multiple integrations are available

• Omnichannel Capabilities

Cons

• Expensive as compared to other players in the market offering the same services and features

• Old-school and not-so-exciting UI. However, it's easy to use

• You need to pay separately for customer support

• WhatsApp isn't their area of expertise as they are focused towards building an Omnichannel platform

• Omnichannel can be overwhelming for new users

Free Trial

Yes, a free trial is available. During the free trial, you'll get 100 conversational points that you can use to chat with your customers.

Pricing

Infobip offers curated pricing for each business. You'll have to connect with their team to know about their pricing. 

Check out these 50+ Best WhatsApp Promotional Message Templates That Work Like a Charm

11. Yalo

Yalo delivers an impactful conversational commerce tool integrated with WhatsApp Business API, ideal for larger enterprises. This platform boosts customer interactions with its automated and personalized features.

Pros

• Interactive chatbot functionality
• Automated responses for frequent customer questions
• Support for various languages, including Vietnamese

Cons

• ​No telephonic customer support
• The interface could be more user-friendly

Free Trial

Offered, specifics provided upon inquiry.

Pricing 

Starting from $500/month, bespoke plans available for bigger enterprises.

12. Zenvia

Zenvia aids businesses in fostering strong customer connections through WhatsApp Business API. Their shared inbox feature enhances teamwork and ensures prompt customer service.

Pros

• ​Focuses heavily on customer experiences
• Features Zenvia Chat for centralized message management
• Includes a chat widget for integration with websites

Cons

• ​Does not support multiple languages.
• The initial setup process may be complex.

Free Trial

Available upon request.

​Pricing

Begins at $100/month.

13. MessageBird

Operating globally, MessageBird offers a comprehensive WhatsApp Business API solution in Vietnam, including chatbot integration and extensive system connectivity.

Pros

• Great platform with numerous features
• Supports chatbot integration
• Extensive integration with various systems

Cons

• ​No telephonic support is available
• Limited selection of ready-to-use chatbot designs

Free Trial 

Offered, details available on request.

Pricing

Tailored based on usage.

14. Vonage

Vonage provides a full-scale communication service in the UK, including WhatsApp Business API, known for its customizable API, superior message delivery, and outstanding customer service.

Pros

• ​Flexible API options
• Exceptional message delivery quality
• Superior customer service

Cons

• ​More costly than other providers
  

Free Trial

No free trial option.

Pricing 

Customized according to business needs.

15. Chat API

Chat API, serving UK businesses, offers a complete WhatsApp Business API solution, emphasizing automation, chatbots, and bidirectional messaging.

Pros

• ​Broad feature range
• User-friendly interface
• Excellent customer service

Cons

• ​More expensive than competitors

Free Trial

No free trial is offered.

Pricing

Customized based on business requirements.

16. Clickatell

Clickatell, a global communication provider, presents a dependable WhatsApp Business API solution in the UK, featuring automation, chatbots, and two-way messaging.

Pros

• ​Comprehensive feature set
• Integrates with platforms like Shopify and WooCommerce
• Outstanding customer service

Cons

• ​Higher cost relative to other providers

Free Trial

No free trial option.

Pricing 

Customized based on business needs.

17. Smooch

Smooch offers a range of features for businesses in the UK through their WhatsApp Business API service, including AI-driven chatbots, rich media support, and real-time analytics.

Pros

• ​AI-powered chatbots for better customer interaction
• Supports various media formats
• Provides real-time performance analytics

Cons

• ​Limited chatbot customization
  

Free Trial

Available, duration is unspecified.

Pricing

Contact for customized plans.

18. Qiscus

Qiscus, a leading WhatsApp Business API provider in South Asia, enables enhanced customer engagement with features like chatbots, multi-agent support, and a unified dashboard.

Pros

• ​Simplified integration with WhatsApp Business API
• Automated chatbot interactions
• Multi-agent collaboration for effective teamwork

Cons

• ​Limited details on the full feature set
• Unclear information about customer support

Free Trial

Offered, specifics not mentioned online.

Pricing

Contact for tailored pricing plans.

19. Yalochat

Yalochat specializes in WhatsApp Business API integration, focusing on AI chatbots, rich media, and real-time analytics for campaign management and customer engagement.

Pros

• ​Advanced AI chatbots
• Supports rich media content
• Real-time analytics for performance tracking

Cons

• ​Chatbot customization is somewhat limited

Free Trial

Offered, specifics not mentioned.

Pricing

Contact for bespoke pricing.

20. MSG91

MSG91 provides comprehensive WhatsApp Business API integration, with features like bidirectional messaging and CRM integration for effective customer communication.

Pros

• ​Two-way messaging for enhanced engagement
• Time-saving automation tools
• Seamless CRM system integration

Cons

• ​Limited chatbot functionality
• No explicit mention of 24/7 support

Free Trial

Available

Pricing

Customized on request.

Note: The pricing information for these service providers may be subject to change over time. Therefore, we recommend checking their respective websites for the most up-to-date and accurate information.

Which WhatsApp Marketing Software should you choose?

By now, you must have clarity on all the features, pros and cons of these top WhatsApp API tools, however, the right selection is still critical before you subscribe to one. After all, nobody would want to waste time hopping from one software to another.

Here are the 10 quick parameters that would help you evaluate and finalise the best WhatsApp Business API service provider in India:

1. Define your marketing goals clearly
2. Check for the necessary features as per your business demand
3. Experience the user interface, device compatibility and performance
4. Find out the scope of 3rd party software and CRM integrations
5. Check out the subscription plans, T&C, and markup costs on messages
6. Investigate the vendor's market reputation & expertise
7. Most importantly - enquire about the quality of customer support
8. Onboarding and implementation process
9. Book a demo to learn more
10. Possibilities of any special modifications in case you need

Hope this article has served you in bringing better clarity towards selecting the best-suited WhatsApp Business API tool for your business. So, if you're looking for the best solution with all the premium features that too with dedicated customer support then DoubleTick would be the best choice for you. In a world where everything has become mobile, this mobile-friendly tool is all you need to scale your sales by establishing a healthy relationship with your customers. 

Looking to get WhatsApp Business API for FREE?
​CLICK HERE to know how to get WhatsApp Business API for Free

How to Get DoubleTick for FREE?

Step 1: Download the DoubleTick App

Navigate to the Play Store or Apple Store and download DoubleTick. You can also download the app here:

iPhone Users: Download Here

Android Users: Download Here

Step 2: Sign Up for a Free Demo Account

Before you commit, we want you to experience the power of DoubleTick firsthand. Sign up with DoubleTick and access the platform, where you can explore and test the features of the product.

Frequently Asked Questions

Question: What are the prerequisites required to go live with the WhatsApp Business API

Answer: To start using the WhatsApp Business API, you need three things: 

1. Facebook Business Manager
2. WhatsApp Business Account (WABA)
3. Line of Credit.

In case you do not have any of the above, then getting them is convenient with DoubleTick. Reach out to us for further information.

Question: Is the WhatsApp API free to use?
Answer: Unlike the WhatsApp Business App, the WhatsApp API is not free. It involves costs for hosting, support, and messaging as set by Meta and WhatsApp. The first 1,000 messages each month are free, but subsequent conversations are charged according to Meta's pricing.

Question: Can I use the same number for both WhatsApp App and WhatsApp Business API?
Answer: No, you cannot use the same number for both. If a number is active on the WhatsApp Business API, it cannot be registered with the WhatsApp App. If your number is currently on the WhatsApp App, you must delete that account to use it for the WhatsApp Business API.

Question: Can I use WhatsApp on multiple devices with the WhatsApp Business API?
Answer: Yes, with DoubleTick, you can access your account on multiple devices, unlike the WhatsApp Business App. This means you can log in from a mobile, PC, or tablet at your convenience.

Question: Is it necessary to obtain opt-ins for the WhatsApp Business API?
Answer: Yes, WhatsApp API requires businesses to secure customer opt-ins before initiating chats via Message Templates. These opt-ins can be collected both through and outside of WhatsApp, using various methods like links, QR codes, ads, website forms, and IVR. For example, you might ask for opt-ins when a customer subscribes to a newsletter or makes a purchase on your website.

Question: How do I get WhatsApp API?

Answer: You can get WhatsApp Business API either directly through META (formerly Facebook) or from a solution provider, like DoubleTick, that can offer additional support and features. Click below for a FREE DEMO with our support team. 

👉 Get Your Free DEMO Now 👈

Or Download the application from the Playstore or Appstore

Download from Playstore

Download from Appstore

Question: How can I get a free WhatsApp API?

Answer: With DoubleTick, you can access the WhatsApp Business API for free, but messaging fees and platform charges will still apply. 

Check out the country-wise Conversation pricing sheet.

Looking to get WhatsApp Business API for FREE?
​CLICK HERE to know how to get WhatsApp Business API for Free

Question: What advantages does my business gain from using the WhatsApp Business API?
Answer: The WhatsApp Business API allows your business to enhance customer communication efficiency, speed up responses, automate customer queries, and boost customer satisfaction. This leads to greater brand loyalty and potentially increased sales.

Question: How do I acquire the Green Tick Badge for my WhatsApp Business account?
Answer: To obtain the WhatsApp Green Tick Badge, you need to verify your business with Meta Business Manager and adhere to WhatsApp's guidelines. The badge enhances your brand's trustworthiness. For a smoother process, you can partner with a WhatsApp solution provider like DoubleTick, who will handle the application process on your behalf. However, the final decision on the Green Tick Badge lies solely with Meta.

​Question: Why should I opt for a WhatsApp solution provider like DoubleTick for WhatsApp Business API integration?
Answer: Choosing DoubleTick for WhatsApp Business API integration offers an easy setup and integration process, expert support and access to additional business-specific features and tools.

Question: How many team members can I add to my DoubleTick account?
Answer: DoubleTick allows you to add an unlimited number of team members, depending on your chosen plan.

Question: Can I use my WhatsApp Business App number and DoubleTick number simultaneously?
Answer: No, you can only use one account at a time. Switching to DoubleTick will erase data from your WhatsApp Business App account.

​Question: What is the limit for sending broadcast messages to customers?
Answer: You can send broadcast messages to an unlimited number of contacts. However, Meta may impose restrictions if many recipients report your messages as spam. It's advisable to use the STOP bot on DoubleTick and include a STOP quick reply in your messages for easy opt-out.

Question: Is it possible to automate and schedule broadcast messages?
Answer: With DoubleTick, you can automate WhatsApp messages and schedule broadcast messages.

Question: Does DoubleTick offer a bulk contact upload feature?
Answer: Yes, DoubleTick allows you to upload Excel sheets with contact details and send bulk messages to an unlimited number of customers.

Question: How many devices are supported by DoubleTick?
Answer: DoubleTick supports an unlimited number of devices based on your subscription plan.

​Question: How do I apply for the WhatsApp Business API?
Answer: You can apply for the WhatsApp Business API through META or by using a WhatsApp solution provider like DoubleTick. The META route requires technical know-how, whereas DoubleTick handles the entire process for you, from approval to setup.

Question: How can I integrate the WhatsApp Business API into my website?
Answer: Integrating WhatsApp API into the website is an easy process. Here is a quick guide where we walk you through the effortless ways to integrate WhatsApp on your website in just 5 minutes. Click HERE to Read.

Question: Can the WhatsApp API be integrated with my existing tech stack?
Answer: Yes, the WhatsApp API can be integrated with your current tech stack. DoubleTick supports integration with various third-party apps including Google Sheets, Shopify, Pabbly and more.